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Separate, segmented non-donor solicitations with similar creative launched alongside social offer, showcasing the socks as membership premium. https://images.squarespace-cdn.com/content/v1/68a49de04fbdac1dfa759e18/4c20209c-b2ad-466c-8293-c423f21539b4/Screenshot+2025-08-12+at+4.50.12%E2%80%AFPM.png Work - Relevant Content Fulfillment packaging invited social sharing & engagement, contests, and more. https://images.squarespace-cdn.com/content/v1/68a49de04fbdac1dfa759e18/1757450885140-J56FO02ENH2DCHLDNVRF/Stripes-SocialDownloads.png Work - Relevant Content Free 'stripes' downloads — desktop wallpaper, Facebook profile images, and more — drove web traffic. https://images.squarespace-cdn.com/content/v1/68a49de04fbdac1dfa759e18/1757451142362-S0N1WE0YVDSJV1U39ELE/Stripes-SocialGraphics.png Work - Relevant Content As the tournament peaked, the "Put Your Stripes On!" Facebook campaign's organic reach totaled 1.2 million. 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