Sarah Preuschl Anderson 

Dynamic design thinker and creative leader, with 20 years in professional marketing CPG and nonprofit sectors. Proven track record as a catalyst for growth. Creative problem-solver. Motivated by collaborative influence. Known for transformative brand-building, insight-driven innovation mapping, effective creative, and on-target positioning. 

STRENGTHS

  • Insight-driven Brand Strategy

  • Creative Briefing & Direction

  • Unique Design and Copy Intuition 

  • Galvanizing Teams

  • Broad Commercial Experience (Direct-to-
    consumer, Retail Consumer, Not-for-Profit)

  • Full-funnel Operating Background

  • Strategic Planning

  • Vice President of Marketing   •  January 2024 –  June 2025
    Director of Marketing  •  2014 – 2023

    Oliver Winery is the 30th largest winery in the U.S., sold in 43 states with 90% of sales in national chains (eg. Walmart, Kroger, Target). Oliver is also a top U.S. wine tourism destination with a thriving
    e-commerce business. Following five consecutive years of double-digit growth, Oliver was acquired by NexPhase Capital in 2021.

    • Direct report to CEO and member of executive leadership team, reporting monthly to board.

    • Influenced a broad scope of work, from corporate strategy, budgeting, and media planning, to digital content strategy, brand creative, and marketing systems.

    • Increased capacity of lean in-house team through agencies, managing to maximize value.  

    KEY ACCOMPLISHMENTS

    • Brand Strategy: Created Oliver’s first-ever core values and brand standards—establishing a scalable strategic foundation.

    • Category Leadership in Sweet Wine: Defined breakthrough positioning that expanded reach beyond the heartland, fueling 2.7x revenue growth and doubling distribution.

    • Consumer Insight to Action: Led research and insights-to-strategy work with Nielsen, Ipsos, and Seed Strategy to guide brand decisions.

    • Innovation from Concept to Shelf: Spearheaded award-winning innovation pipeline. 2025 releases Cosmoberry and Dreamberry  named Progressive Grocer Best New Product.

    • Sustained Innovation Impact: 70% innovation success rate; high-margin launches like Blueberry Moscato and Porch Swing now drive 1/3 of total volume.

    • Brand Narrative & Earned Media: Built compelling brand storytelling and strategic PR partnerships—earning 1.2B national media impressions in 5 years.

    • Creative that Converts: Delivered top-tier results on lean budgets—May 2025 Meta campaign hit 29% conversion, 24.2 pt recall lift (3x CPG benchmarks).

    • Cross-Functional Alignment: Unified stakeholders to deliver annual consumer/shopper marketing and media plans that drove real-world activation.

    • Strategic Partnerships: Forged and negotiated key partnerships (e.g., NFL’s Indianapolis Colts, Skrewball) to elevate brand and drive retail programs.

    • Culture & Engagement Champion: Led internal engagement efforts, contributing to 4x “Best Places to Work in Indiana” honors.

  • Director of Marketing  •  2012-2014

    Nonprofit organization serving 500,000+ living Indiana University alumni, focused on building value
    in the  membership product and cultivating alumni as future donors.

    • Direct report to CEO and member of executive leadership team.

    • Award-winning 16-person team; Indianapolis and Bloomington campuses; ~1,500 annual projects.

    • Established annual operating plan and account management structure

    KEY ACCOMPLISHMENTS

    • Brand Architecture: Defined IU Alumni Association (IUAA) visual and verbal brand standards, forming foundation for university-wide visual design.

    • •High-Impact Engagement: Created the “Put Your Stripes On” campaign, driving 1.2M+ organic impressions and an 84% lift in web traffic.

    • •Acquisition & Retention Wins: Delivered nine straight months of membership growth with
      the integrated “All for You” campaign targeting high-LTV audiences.

    • •Data-Driven Content Strategy: Improved average email open rates by 7% across 6M+ annual sends through strategic content and testing.

    • •Foundational Market Research : Built and leveraged a proprietary 1,200-member IU Alumni Panel for ongoing insights and marketing optimization.

    Manager, Interactive Media   •  2011 – 2012

    Led 5-person team in digital marketing platforms (web/CMS, social media, email, CRM). Spearheaded redesign of IUAA's Webby-winning website. Launched brand and content strategy.

    Director, Constituent Publications & Web Communication  •  2010 – 2011

    Pioneered management of IUAA social media presence, email journeys, and web-based publications.

    Editor for Constituent Publications, IU Alumni Association  •  2008 – 2010

    Edited, designed, and coordinated production of 60+ annual publications. 

  • Marketing Writer/Editor & Project Management Consultant  •  2006 – 2008

    Authored content and marketing strategies that significantly improved U.S. News and World Report rankings. Retained to launch complete web redesign as leader of 14-person working group.

AWARDS & ACCOLADES

  • Progressive Grocer Best New Product | 2025
    PROGRESSIVE GROCER EDITOR’S PICKS
    Cosmoberry & Dreamberry for cutting-edge innovation in wine.

  • Great Lakes Emmy | 2024, 2025
    NATAS - Central Great Lakes Chapter

    • 15- and 30-second 'Everyday Sommelier' commercial spot (2024, w/ Bayonet)

    • 6-minute 'Ready for Growth' brand storytelling video (2025, w/ Blueline Media)

  • Blue Chip Brand | 2022
    M SHANKEN COMMUNICATIONS: MARKET WATCH
    Best-performing beverage brands, five-year horizon.

  • Impact Hot Brand Award | 2019, 2020, 2021
    M SHANKEN COMMUNICATIONS: IMPACT DATABANK
    Fastest-growing brands in alcoholic beverage industry.

  • National Innovations in Employee Ownership Award | 2018
    NATIONAL CENTER FOR EMPLOYEE OWNERSHIP (NCEO)
    Execution, planning, and branding for Oliver Winery Field Day initiative.

  • Silver, ADDY Award | 2017
    AMERICAN ADVERTISING FEDERATION (AAF) INDIANA
    "How to Win at Pie Eating” online commercial creative concept & art direction.

Find more professional recognition & awards  

MARKETING EXPERTISE

  • Consumer Trend Review & Analysis (Nielsen, Spectra, IRI/Spins)

  • Microsoft Office Suite & Power BI Analytics

  • Adobe Creative Suite

  • CMS / CRM tools

  • Workflow Management (eg. Smartsheets, Monday.com)

  • Social Management (eg. Meta, Sprout Social, Hootsuite)

  • Privacy Compliance (eg. CANSPAM, GDPR, CCPA)

LEADERSHIP TRAINING

  • The Predictive Index® 

  • Clifton Strengths®

  • EQ-i 360

  • Trademark & Copyright Management

  • Financial Reporting & Metrics (e.g. EBITDA, Margin, COGS)

  • IU Management Training Series

  • Advisa Leadership Training Series

  • Stakeholder-Centered Executive Coach Certification, Marshall Goldsmith, 2014

“The kind of working relationships Sarah fosters provide an environment for trust and authenticity, which allows her to get the very best work out of her teams.”
— PEER LEADER & PROJECT PARTNER, Oliver Winery
“Her mentoring sharpened my writing skills and transformed me into a thoughtful content strategist.”
— DIRECT REPORT, Indiana University

PEER RECOMMENDATIONS

“Sarah always provided clear direction and insight to guide her team with a steady hand, creating a highly-productive collaborative work environment. ”
— DIRECT REPORT, Oliver Winery
“She was genuinely open and curious about others’ opinions, and she seemed to take real pleasure in building on strategic ideas...”
— DESIGN AGENCY PARTNER, Oliver Winery
“.. a consummate professional and an extraordinary leader. As a manager she has the ability to grow and develop individuals to bring out their strengths and turn raw talent into polished professionals that deliver results. She is a creative visionary with a passion for developing concept and brand and the ability to create a strategy for implementation and realization.”
— PEER LEADER, Indiana University
“She directs teams brilliantly—she is decisive, firm, and empathetic, and she leads her colleagues to do award-winning creative work.”
— PEER LEADER & PROJECT PARTNER, Indiana University