Vice President of Marketing   •  January 2024 –  June 2025
Director of Marketing  •  2014 – 2023

Oliver Winery is the 30th largest winery in the U.S., sold in 43 states with 90% of sales in national chains (eg. Walmart, Kroger, Target). Oliver is also a top U.S. wine tourism destination with a thriving
e-commerce business. Following five consecutive years of double-digit growth, Oliver was acquired by NexPhase Capital in 2021.

• Direct report to CEO and member of executive leadership team, reporting monthly to board.

• Influenced a broad scope of work, from corporate strategy, budgeting, and media planning, to digital content strategy, brand creative, and marketing systems.

• Increased capacity of lean in-house team through agencies, managing to maximize value.  

KEY ACCOMPLISHMENTS

• Brand Strategy: Created Oliver’s first-ever core values and brand standards—establishing a scalable strategic foundation.

• Category Leadership in Sweet Wine: Defined breakthrough positioning that expanded reach beyond the heartland, fueling 2.7x revenue growth and doubling distribution.

• Consumer Insight to Action: Led research and insights-to-strategy work with Nielsen, Ipsos, and Seed Strategy to guide brand decisions.

• Innovation from Concept to Shelf: Spearheaded award-winning innovation pipeline. 2025 releases Cosmoberry and Dreamberry  named Progressive Grocer Best New Product.

• Sustained Innovation Impact: 70% innovation success rate; high-margin launches like Blueberry Moscato and Porch Swing now drive 1/3 of total volume.

• Brand Narrative & Earned Media: Built compelling brand storytelling and strategic PR partnerships—earning 2B+ national media impressions in 5 years.

• Creative that Converts: Delivered top-tier results on lean budgets—May 2025 Meta campaign hit 29% conversion, 24.2 pt recall lift (3x CPG benchmarks).

• Cross-Functional Alignment: Unified stakeholders to deliver annual consumer/shopper marketing and media plans that drove real-world activation.

• Strategic Partnerships: Forged and negotiated key partnerships (e.g., NFL’s Indianapolis Colts, Skrewball) to elevate brand and drive retail programs.

• Culture & Engagement Champion: Led internal engagement efforts, contributing to 4x “Best Places to Work in Indiana” honors.

Director of Marketing  •  2012-2014

Nonprofit organization serving 500,000+ living Indiana University alumni, focused on building value
in the  membership product and cultivating alumni as future donors.

• Direct report to CEO and member of executive leadership team.

• Award-winning 16-person team; Indianapolis and Bloomington campuses; ~1,500 annual projects.

• Established annual operating plan and account management structure

KEY ACCOMPLISHMENTS

• Brand Architecture: Defined IU Alumni Association (IUAA) visual and verbal brand standards, forming foundation for university-wide visual design.

• •High-Impact Engagement: Created the “Put Your Stripes On” campaign, driving 1.2M+ organic impressions and an 84% lift in web traffic.

• •Acquisition & Retention Wins: Delivered nine straight months of membership growth with
  the integrated “All for You” campaign targeting high-LTV audiences.

• •Data-Driven Content Strategy: Improved average email open rates by 7% across 6M+ annual sends through strategic content and testing.

• •Foundational Market Research : Built and leveraged a proprietary 1,200-member IU Alumni Panel for ongoing insights and marketing optimization.

Manager, Interactive Media   •  2011 – 2012

Led 5-person team in digital marketing platforms (web/CMS, social media, email, CRM). Spearheaded redesign of IUAA's Webby-winning website. Launched brand and content strategy.

Director, Constituent Publications & Web Communication  •  2010 – 2011

Pioneered management of IUAA social media presence, email journeys, and web-based publications.

Editor for Constituent Publications, IU Alumni Association  •  2008 – 2010

Edited, designed, and coordinated production of 60+ annual publications. 

Marketing Writer/Editor & Project Management Consultant  •  2006 – 2008

Authored content and marketing strategies that significantly improved U.S. News and World Report rankings. Retained to launch complete web redesign as leader of 14-person working group.