Ready for Growth
Reputation and legitimacy for potential business partners, industry stakeholders, and distributors was critical for continuing Oliver Winery’s growth trajectory. Following a brand design refresh and an extensive expansion of operational capacity, the winery needed a tool to help transport this important audience to the winery campus.
Our in-house marketing team identified storytelling pillars, selected a project partner, and crafted a storyboard to guide production. We provided content to support graphics and facts throughout the piece. The resulting video, released in early 2025 and in-use now, earned a Great Lakes Emmy Award from the NATAS.
Founded in 1972, Bloomington-based Oliver Winery has been bringing thoughtful and flavorful innovations to the industry for 50+ years. As the 30th largest winery in the U.S., Oliver is a national brand with rising demand. Accelerated growth in recent years brought Oliver to 43 states, with an annual production of 625,000 cases and direct-to-consumer shipping to more than 30 states.
Our beautiful tasting room ad sprawling gardens are home to one of the top wine experiences in the country, recently named the #3 Tasting Room in the U.S. by Newsweek. We see hundreds of thousands of visitors each year.
Even as the company grows, Oliver remains true to its roots – producing refreshingly real, forward-thinking, approachable wines. We continue to release innovative wines like Cosmoberry and Dreamberry that delight consumers with their quality and fruit-forward taste.
A dreamer's spirit is the heart of our brand, starting with winery founder and avid aviator Bill Oliver. And we're always building for what's next.
We recently invested in additional capacity and state-of-the-art technology in its Bloomington, Ind., production campus. The winery now houses 1.8 million gallons of winemaking capacity, two high-speed bottling lines, a and a 45,000 sq. ft warehouse.
As CEO Pat Brown says, "You look under the hood, see what's been built, and think —'OK, this thing can go.'"